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Continue reading →: What Every UI/UX Portfolio Needs to Stand Out in 2026In 2026, your UI/UX portfolio shouldn’t just be a collection of pretty screens. It should be the way that you communicate how you think, solve problems, and deliver results. Hiring managers see so many applicants a day, that they don’t have time to spend a while browsing your portfolio. They’ll…
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Continue reading →: Google Just Released Stitch. Is It Going to Take My Job?It’s clear that we’re in the age of AI. Everyday it seems like there’s a new AI-powered tool coming out and seems to be posing a threat to the way that many people work. One of the latest AI innovations to come out Google Labs is Stitch, a “vibe design”…
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Continue reading →: How I Became a UI/UX Designer (And What I’d Do Differently Today)If you asked the average person what a UI/UX designer was, they probably wouldn’t have an idea. Becoming one can seem even harder. You might be wondering where to start, and that’s making you feel overwhelmed. It’s completely normal to feel that way in the beginning of your career. I…
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Continue reading →: Instagram, Advertising, and the Privacy TradeoffInstagram was built for personalization. The platform collects data like profile details, content created by users, likes, follows, searches, purchases, device information, location signals, and advertising activity. Meta states that they only use this information to personalize content, recommend accounts and Reels, measure performance, and deliver targeted ads. Instagram users…
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Continue reading →: Zara City Capsule: A Measurement-First Influencer Marketing StrategyZara, a flagship fashion brand founded by Inditex in 1975 in A Coruña, Spain, has built a reputation as a trend forward store that keeps shoppers coming back to see what’s new. Fashion discovery is now happening more through short form video and user generated content (UGC). Influencer marketing is…
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Continue reading →: Lululemon & Paid Social: How Segmentation Turns “Browsers” Into BuyersHave you ever been browsing the Lululemon website and clicked on a pair of Align leggings and then said, “I’ll buy these another time”? Then the next time you’re on Instagram, you see the exact same pair of leggings in multiple ads. This is known as audience segmentation and it’s…
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Continue reading →: How Effective Are OLIPOP’s Meta Ads? A Performance & Optimization AnalysisOLIPOP’s Meta Ad Library shows a extremely sophisticated, multi-layered paid social strategy. From nostalgia driven storytelling to price promotions and B2B wholesale campaigns, OLIPOP is showing that they are operating across the full marketing funnel. I’ve taken a look into their campaigns and here is my breakdown of their effectiveness,…
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Continue reading →: Behind the Strategy: Setting Up a Meta Ads Retargeting Campaign for CT Moving and StorageWhile learning how to properly set up a Meta Ads campaign, I had the opportunity to work on CT Moving and Storage, a real client at Develomark. The objective was to create a retargeting campaign that re-engages users that are already familiar with CT Moving’s brand and urges them closer…
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Continue reading →: From Awareness to Participation: Rethinking e.l.f. Cosmetics’ Organic Instagram StrategyOrganic social media success is usually measured by visible engagement such as likes, comments, and shares. However a deeper analysis shows that not all engagement contributes equally to all business outcomes. I recently looked into e.l.f. Cosmetics‘ organic Instagram performance and found that they have achieved strong brand awareness and…
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Continue reading →: Analyzing HelloFresh’s Instagram Metrics: Organic vs. Paid StrategyHelloFresh has built a very strong brand presence on Instagram with approximately 621,000 followers. Initially, this would suggest that a highly engaged community. However, looking more closely at their visible performance metrics would reveal that it’s more complex than that. Looking under the hood shows that the brand relies heavily…
Hello,
I’m Emily
Emily is a skilled website designer at Develomark, dedicated to creating websites that perfectly align with your brand. With a keen eye on the latest design trends, she ensures every site reflects exactly what you envision.
Pixel + Parchment 