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Continue reading →: Lululemon & Paid Social: How Segmentation Turns “Browsers” Into BuyersHave you ever been browsing the Lululemon website and clicked on a pair of Align leggings and then said, “I’ll buy these another time”? Then the next time you’re on Instagram, you see the exact same pair of leggings in multiple ads. This is known as audience segmentation and it’s…
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Continue reading →: How Effective Are OLIPOP’s Meta Ads? A Performance & Optimization AnalysisOLIPOP’s Meta Ad Library shows a extremely sophisticated, multi-layered paid social strategy. From nostalgia driven storytelling to price promotions and B2B wholesale campaigns, OLIPOP is showing that they are operating across the full marketing funnel. I’ve taken a look into their campaigns and here is my breakdown of their effectiveness,…
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Continue reading →: Behind the Strategy: Setting Up a Meta Ads Retargeting Campaign for CT Moving and StorageWhile learning how to properly set up a Meta Ads campaign, I had the opportunity to work on CT Moving and Storage, a real client at Develomark. The objective was to create a retargeting campaign that re-engages users that are already familiar with CT Moving’s brand and urges them closer…
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Continue reading →: From Awareness to Participation: Rethinking e.l.f. Cosmetics’ Organic Instagram StrategyOrganic social media success is usually measured by visible engagement such as likes, comments, and shares. However a deeper analysis shows that not all engagement contributes equally to all business outcomes. I recently looked into e.l.f. Cosmetics‘ organic Instagram performance and found that they have achieved strong brand awareness and…
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Continue reading →: Analyzing HelloFresh’s Instagram Metrics: Organic vs. Paid StrategyHelloFresh has built a very strong brand presence on Instagram with approximately 621,000 followers. Initially, this would suggest that a highly engaged community. However, looking more closely at their visible performance metrics would reveal that it’s more complex than that. Looking under the hood shows that the brand relies heavily…
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Continue reading →: Emotional Design, the Experience Economy, and the Ethics of FeelingVisual storytelling doesn’t operate through just images and narrative, but also though emotion. Every room we walk into, interface we interact with, and product we buy and use has the potential to change how we feel before we even know it. This realization led me to explore the relationship between…
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Continue reading →: The Rituals of ReadingIn the quiet moments of the day, reading becomes an easy ritual. Starting off slow mornings by the soft glow of a lamp to afternoons among the shelves of a bookstore. Books move through these moments like easy friends, creating a rhythm that eases the mind. This photo essay traces…
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Continue reading →: Designing for the Mind: How Behavioral Economics Shapes What We See, Feel, and DoWe make thousands of visual decisions everyday; decisions like what the read, what to buy, and even what to trust. A lot of the time, these choices feel instinctive and almost automatic. However, in reality, they are shaped by the invisible relationship between behavioral economics and design. Designers know that…
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Continue reading →: Designing Feelings: How Emotions Turns Products into ExperiencesIn today’s marketplace, products and services are no longer just enough. Joseph Pine and James Gilmore explained in Welcome to the Experience Ecomony that businesses must stage experiences that engage customers emotionally. For example, a cup of black coffee only costs a few sense to make, but when combined with…
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Continue reading →: How Visual Storytelling Imagines TomorrowEllen Lupton reminds us in her book, Design is Storytelling, that “design is the art of thinking ahead and predicting possible futures”. Her ideas about scenario planning and design fiction show how design can move beyond solving problems and can visualize what might come next. These tools connect directly to…
Hello,
I’m Emily
Emily is a skilled website designer at Develomark, dedicated to creating websites that perfectly align with your brand. With a keen eye on the latest design trends, she ensures every site reflects exactly what you envision.
Pixel + Parchment 