My white paper, “Taming the Noise: How Focus and Deep Work Ignite Digital Marketing Success” explores the challenges that digital marketers face to maintain their focus and productivity. It highlights how many different types of distractions, such as frequent emails, meetings, social media, disrupt the ability to gain a state of deep work. Deep work for digital marketers is defined as being an uninterrupted concentrated state working on important tasks like developing high quality marketing campaigns. On average, office workers are only productive for three hours during the day. Digital marketers and communications professionals experience a higher rate of burnout and poor performance because of workplace distractions.

The paper emphasizes that multitasking ruins creativity and efficiency which leads to more errors and stress. Burnout, caused by exhaustion and reduced enthusiasm, is common among marketing professionals because they are exposed to so much information in a short amount of time. I believe that if employers adopt principles of focus, flow, and deep work then their employees will experience less burnout and creative loss. Output would increase with dedicated time to uninterrupted work.

Many companies have begun to adopt strategies to carry out deep work within their companies. Maven Analytics, in Boston, blocks certain times company-wide from meetings so their employees can engage in deep work sessions. Google allows their employees to use 20% of their work week to dedicate to something that they are interested in whether or not it is in their job roles. Digital marketing employees can use many different techniques to reach states of deep work such as time blocking their calendars or using time management techniques like the Pomodoro Method. By achieving healthy deep work habits, digital marketers can reinvigorate their productivity and boost their campaign outcomes.