While learning how to properly set up a Meta Ads campaign, I had the opportunity to work on CT Moving and Storage, a real client at Develomark. The objective was to create a retargeting campaign that re-engages users that are already familiar with CT Moving’s brand and urges them closer to a conversion.

At the campaign level, I selected the Traffic objective. While conversions are often the end goal, traffic made sense here because the audience already had prior exposure to CT Moving and Storage. The focus was on driving qualified visitors back to the website to request a quote or learn more about services. Using an auction buying type ensured Meta could optimize delivery efficiently within the set budget.

I handled the budgeting decisions at the ad set level. I chose a daily budget to maintain consistent exposure rather than spend everything all at once. This is useful for retargeting where frequency and sustainability matter.

One of the most important choices was the audience setup. Instead of creating a new audience from scratch, I used a previously built custom audience based on data Develomark has already collected. This included past website visitors, customer lists, and engagement data. Using this existing audience ensure that the ads are shown to users who have demonstrated interest which in turn increases relevance and efficiency.

On the creative site, I used a message that emphasizes trust, local relevance, and social proof by highlighting CT Moving’s five star reviews and stress free services. The call to action “Get Quote” aligns directly with the campaign’s goals and website landing page.

Overall, I think this campaign I set up reflects how strategic setup, smart audience use, and clear messaging work together to maximize performance especially when it was supported by real client data. This campaign was published, reviewed, and approved by Meta.