-
Continue reading →: Prototyping MyPlymouth: Designing for Civic ConnectionI developed a mobile app prototype called MyPlymouth that is meant to connect residents and business owners of Plymouth, CT with their local government. This project took me through the steps of the design process from user scenarios to high-fidelity prototypes. This app is a real world simulation of how…
-
Continue reading →: Testing With Paper Prototypes Means Early Feedback with Big ImpactBefore diving into high-fidelity designs and creating a polished interface, it’s important to stop for a moment and ask yourself, “Is this actually going to work with the users?”. That’s where usability testing with paper prototypes comes in. These simple designs on paper are more than just sketches. They’re a…
-
Continue reading →: Prototyping with Paper: Building an App from the Ground UpThis week we dive into the world of paper prototyping – a fast and surprisingly effective method for visualizing user flows and interfaces without opening a design program. It takes all of the strategies that have been built so far – sitemaps, information architecture, and user flows – and begin…
-
Continue reading →: Plymouth, CT Companion App: Crafting a Mobile-Friendly Information ArchitectureAs towns and cities begin to better serve their communities in the digital age, companion apps have become a powerful tool to keep citizens informed and engaged. I was tasked with designing the Information Architecture (IA) of a mobile app that would act as a companion to the official town…
-
Continue reading →: Reimagining Information Architecture for Plymouth, CT’s WebsiteA town’s municipal website usually has the reputation of being outdated, disorganized, and overwhelming. Think about how much information they have to put out for residents and businesses. Municipal websites serve an important role in providing critical information to their residents, business, and visitors. However, it always seems like the…
-
Continue reading →: Fashionably Functional: Ideating a Smarter Closet AppI would categorize myself as someone who enjoys fashion. I like buying clothes and trying on new outfits. However, when it comes to getting ready for work I find my self stuck in front of my closet repeating the same question in my head; “What on Earth am I going…
-
Continue reading →: Enhancing User Experience: A Comprehensive Analysis of WeGym WeHa’s WebsiteUser experience (UX) is so important in setting up how people engage with digital platforms. For many businesses, having an intuitive and engaging website can mean more conversions of site visitors to customers or losing them die to frustrations. The following research project is focused on analyzing and improving the…
-
Continue reading →: Desirability Studies in UX Research: Understanding User PerceptionWhen designing a product, not only are usability and functionality crucial, but so is it’s desirability. A desirability study will help researchers to understand how their users will emotionally perceive a product. While a product can be efficient to use, if your user doesn’t find it appealing, they probably won’t…
-
Continue reading →: The Key to Data-Driven UX Using A/B TestingUsing A/B testing is one of the most effect UX research methods if you are trying to compare two different versions of a web page, app, or digital experience. It allows designers and product team to see results from real users and make decisions that improve engagement, conversion rates, and…







