Pixel + Parchment
  • UI/UX

    Prototyping MyPlymouth: Designing for Civic Connection

    Published by

    Emily Armbruster

    on

    May 3, 2025
    Prototyping MyPlymouth: Designing for Civic Connection

    I developed a mobile app prototype called MyPlymouth that is meant to connect residents and business owners of Plymouth, CT with their local government. This project took me through the steps of the design process from user scenarios to high-fidelity prototypes. This app is a real world simulation of how…

    Continue reading →: Prototyping MyPlymouth: Designing for Civic Connection
  • UI/UX

    Testing With Paper Prototypes Means Early Feedback with Big Impact

    Published by

    Emily Armbruster

    on

    April 20, 2025
    Testing With Paper Prototypes Means Early Feedback with Big Impact

    Before diving into high-fidelity designs and creating a polished interface, it’s important to stop for a moment and ask yourself, “Is this actually going to work with the users?”. That’s where usability testing with paper prototypes comes in. These simple designs on paper are more than just sketches. They’re a…

    Continue reading →: Testing With Paper Prototypes Means Early Feedback with Big Impact
  • UI/UX

    Prototyping with Paper: Building an App from the Ground Up

    Published by

    Emily Armbruster

    on

    April 13, 2025
    Prototyping with Paper: Building an App from the Ground Up

    This week we dive into the world of paper prototyping – a fast and surprisingly effective method for visualizing user flows and interfaces without opening a design program. It takes all of the strategies that have been built so far – sitemaps, information architecture, and user flows – and begin…

    Continue reading →: Prototyping with Paper: Building an App from the Ground Up
  • UI/UX

    Designing with Purpose: Building User Flows for MyPlymouth

    Published by

    Emily Armbruster

    on

    April 6, 2025
    Designing with Purpose: Building User Flows for MyPlymouth

    One of the biggest lessons to learn is that great design starts before the visuals are ever created. User flows are a key part of the Design Thinking process. They give you a bird’s eye view of how people navigate through a digital product. By doing this, I’m laying a…

    Continue reading →: Designing with Purpose: Building User Flows for MyPlymouth
  • seo, UI/UX

    Plymouth, CT Companion App: Crafting a Mobile-Friendly Information Architecture

    Published by

    Emily Armbruster

    on

    March 30, 2025
    Plymouth, CT Companion App: Crafting a Mobile-Friendly Information Architecture

    As towns and cities begin to better serve their communities in the digital age, companion apps have become a powerful tool to keep citizens informed and engaged. I was tasked with designing the Information Architecture (IA) of a mobile app that would act as a companion to the official town…

    Continue reading →: Plymouth, CT Companion App: Crafting a Mobile-Friendly Information Architecture
  • seo, UI/UX

    Reimagining Information Architecture for Plymouth, CT’s Website

    Published by

    Emily Armbruster

    on

    March 30, 2025
    Reimagining Information Architecture for Plymouth, CT’s Website

    A town’s municipal website usually has the reputation of being outdated, disorganized, and overwhelming. Think about how much information they have to put out for residents and businesses. Municipal websites serve an important role in providing critical information to their residents, business, and visitors. However, it always seems like the…

    Continue reading →: Reimagining Information Architecture for Plymouth, CT’s Website
  • UI/UX

    Fashionably Functional: Ideating a Smarter Closet App

    Published by

    Emily Armbruster

    on

    March 23, 2025
    Fashionably Functional: Ideating a Smarter Closet App

    I would categorize myself as someone who enjoys fashion. I like buying clothes and trying on new outfits. However, when it comes to getting ready for work I find my self stuck in front of my closet repeating the same question in my head; “What on Earth am I going…

    Continue reading →: Fashionably Functional: Ideating a Smarter Closet App
  • UI/UX

    Enhancing User Experience: A Comprehensive Analysis of WeGym WeHa’s Website

    Published by

    Emily Armbruster

    on

    March 8, 2025
    Enhancing User Experience: A Comprehensive Analysis of WeGym WeHa’s Website

    User experience (UX) is so important in setting up how people engage with digital platforms. For many businesses, having an intuitive and engaging website can mean more conversions of site visitors to customers or losing them die to frustrations. The following research project is focused on analyzing and improving the…

    Continue reading →: Enhancing User Experience: A Comprehensive Analysis of WeGym WeHa’s Website
  • Deep Work

    Desirability Studies in UX Research: Understanding User Perception

    Published by

    Emily Armbruster

    on

    February 16, 2025
    Desirability Studies in UX Research: Understanding User Perception

    When designing a product, not only are usability and functionality crucial, but so is it’s desirability. A desirability study will help researchers to understand how their users will emotionally perceive a product. While a product can be efficient to use, if your user doesn’t find it appealing, they probably won’t…

    Continue reading →: Desirability Studies in UX Research: Understanding User Perception
  • UI/UX

    The Key to Data-Driven UX Using A/B Testing

    Published by

    Emily Armbruster

    on

    February 2, 2025
    The Key to Data-Driven UX Using A/B Testing

    Using A/B testing is one of the most effect UX research methods if you are trying to compare two different versions of a web page, app, or digital experience. It allows designers and product team to see results from real users and make decisions that improve engagement, conversion rates, and…

    Continue reading →: The Key to Data-Driven UX Using A/B Testing
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Hello,

I’m Emily

Emily is a skilled website designer at Develomark, dedicated to creating websites that perfectly align with your brand. With a keen eye on the latest design trends, she ensures every site reflects exactly what you envision.

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