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Continue reading →: Reimagining Information Architecture for Plymouth, CT’s WebsiteA town’s municipal website usually has the reputation of being outdated, disorganized, and overwhelming. Think about how much information they have to put out for residents and businesses. Municipal websites serve an important role in providing critical information to their residents, business, and visitors. However, it always seems like the…
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Continue reading →: Fashionably Functional: Ideating a Smarter Closet AppI would categorize myself as someone who enjoys fashion. I like buying clothes and trying on new outfits. However, when it comes to getting ready for work I find my self stuck in front of my closet repeating the same question in my head; “What on Earth am I going…
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Continue reading →: Enhancing User Experience: A Comprehensive Analysis of WeGym WeHa’s WebsiteUser experience (UX) is so important in setting up how people engage with digital platforms. For many businesses, having an intuitive and engaging website can mean more conversions of site visitors to customers or losing them die to frustrations. The following research project is focused on analyzing and improving the…
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Continue reading →: Desirability Studies in UX Research: Understanding User PerceptionWhen designing a product, not only are usability and functionality crucial, but so is it’s desirability. A desirability study will help researchers to understand how their users will emotionally perceive a product. While a product can be efficient to use, if your user doesn’t find it appealing, they probably won’t…
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Continue reading →: The Key to Data-Driven UX Using A/B TestingUsing A/B testing is one of the most effect UX research methods if you are trying to compare two different versions of a web page, app, or digital experience. It allows designers and product team to see results from real users and make decisions that improve engagement, conversion rates, and…
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Continue reading →: Creating Better User Experiences With Iterative DesignIn our fast paced world of digital products and interactive media, the design is rarely something that is done in one shot. Instead, the design process includes multiple cycles of testing, feedback, and refinement. This is what is known as iterative design. With iterative design, you are ensuring that the…
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Continue reading →: Harnessing the Power of Yoga to Fight DepressionDepression can feel like a cloud that’s always over your head – persistent, draining, and isolating. What if there was a natural way to bring back the light in your life? Yoga has been practiced for centuries as both physical exercise and a way to promote mental clarity. In my…
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Continue reading →: Engage Your Audience and Enrich YourselfIn writing, there are two groups that have to be satisfied – your audience and yourself. It’s crucial to craft content that hold a reader’s attention, especially in the new digital age where our attention spans are so short. But, on the other hand, there is a great importance to…
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Continue reading →: Learning, Growing, and Thriving: Emily’s Dynamic Career in Web DesignEmily Armbruster graduated from Central Connecticut State University, with a Bachelor’s in Graphic/Information Design, in May 2020 – during the height of the COVID-19 pandemic. At the time, she was also working as a freelance graphic designer for O&G Industries in Torrington, CT. Working with O&G was Emily’s initial step…







